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Best iPhone 2026: which one to choose?

Jasper11 JANUARY 2026
Two smartphones are held against a white background, showcasing curved line designs on their screens in brown and blue.

The iPhone remains one of the most popular smartphones year after year, and in 2026, there's more choice than ever. In this guide, you’ll find out which iPhone suits you best, and we’ll help you decide.

Which iPhone is the best at the moment?

Two hands hold a light blue Apple iPhone, one shows the display, the other the back with the Apple logo.

The most recent iPhone is the iPhone 17e, but the model that suits you best depends on what matters most to you. Here are the main factors to consider:

  • Screen: the bigger the screen, the more space you have for watching videos, multitasking or gaming. Smaller devices are easier to handle, fit in your pocket more easily, and are ideal for messaging and calls. If you often watch Netflix or stream content, a larger screen is handy. If you mainly use your phone for calls and texts, a smaller screen will do just fine. Also consider screen resolution, brightness and panel type, especially if you often use your device outdoors, where a bright, high-quality display makes a big difference.

Close-up of two large camera lenses on a light blue Apple iPhone, with a silver button on the side.
  • Material: the case material (aluminium, stainless steel or titanium) affects the weight, durability and overall look of the phone. The type of glass used (like Ceramic Shield or sapphire crystal) determines how well it resists scratches and drops. If you’re often outdoors or in humid environments, check the phone’s water and dust resistance rating too.

Two hands hold an Apple iPhone; the screen shows the camera app with red stairs and a person in a blue shirt.
  • Camera features: megapixels aren’t everything. For truly stunning photos, other camera features are just as important: a good lens, optical zoom (to zoom in without losing quality), ultra-wide lenses for group shots or landscapes, and modes like Night and Portrait for beautiful lowlight or depth-effect images. Image stabilisation (such as optical or sensor-shift) helps prevent blur, while extras like LiDAR and ProRAW/ProRes give you more control when focusing or editing. If you take a lot of photos or videos, you’ll really notice the difference with a device that includes advanced camera tech.

A hand holds an Apple iPhone with a vibrant background and clear app icons displayed on the screen against a black backdrop.
  • Storage capacity: how much storage you need depends on how you use your phone. Think about how many photos and videos you keep and how many apps you install. More storage means fewer worries about deleting files or constantly syncing with iCloud.
  • Chipset/processor: The processor (or chipset) determines how fast and smoothly your iPhone runs. It’s especially important if you use demanding apps, do a lot of multitasking, or want your phone to stay responsive for years to come.

What is the latest iPhone?

Four Apple iPhones in silver, white, orange, and blue are side by side, each with three large camera lenses and the Apple logo.

On 9 September 2025, Apple unveiled the brand-new iPhone 17 series. This includes the iPhone 17, iPhone Air, iPhone 17 Pro and iPhone 17 Pro Max. Later, the iPhone 17e was added to the range. All models feature an ultra-bright Super Retina XDR display with adaptive 120Hz ProMotion for razor-sharp, smooth visuals. The iPhone 17, iPhone 17e and iPhone Air are powered by the A19 chip, while the Pro and Pro Max models boast the more advanced A19 Pro chip. The iPhone 17, 17e and Air include a 48 MP main camera and an upgraded 18 MP Centre Stage selfie camera. Meanwhile, the Pro models are equipped with a triple-lens system, each lens offering 48 MP resolution. Every model in the line-up supports eSIM, with the iPhone Air being completely eSIM-only. Running on iOS 26, and enhanced by the redesigned Apple Intelligence, these iPhones are smarter and more intuitive than ever. New features include live call translation, automatic smart summaries of messages and emails, and on-screen AI assistance that suggests relevant actions or information as you browse.

More about the iPhone 17 series

Which iPhones can you choose from?

Six colorful Apple iPhones are arranged in a circle, each with a vibrant display and a single large camera lens on the back.

You can choose from different generations of iPhones: the iPhone 17, 16, 15, and 14. The iPhone 17 series features the latest and most advanced models with a Super Retina display, the blazing-fast A19 chip and high-quality cameras. These devices are made for those who want excellent performance in terms of image, speed and photography. The iPhone 16 strikes a smart balance: thanks to the powerful A18 chip, it's faster and more energy-efficient than the iPhone 15. It also offers smoother visuals with a 120Hz refresh rate, improved camera technology, and longer battery life, perfect for anyone who takes a lot of photos or uses their phone intensively. The iPhone 15 still offers strong performance, with the A16 chip, a bright OLED display, and a 48MP main camera that delivers pin-sharp images. The iPhone 14 remains a good choice for those looking for a reliable smartphone for everyday use. With the fast A15 chip, a bright OLED screen, and a versatile dual camera, you can effortlessly take sharp photos and videos. There are also e models, such as the iPhone 17e and 16e. These are the more accessible models in their series.

Comparing iPhones

The best iPhones at MediaMarkt

Which iPhone suits you best depends on how you use your smartphone. If you want the latest features and top-tier performance, an iPhone 17 series model is a smart choice. Looking for a powerful, versatile phone for everyday use? The iPhone 16 or 15 offers an excellent balance of performance, efficiency and ease of use. If reliable performance, good battery life and a solid camera are your main priorities, the iPhone 14 is still a strong and dependable option.

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